Why a Canadian Beauty Icon is the Reason We Mark the Women’s March in Red

Kim Izzo | March 8th, 2018

Cosmetic giant Elizabeth Arden is synonymous with the colour red. Think Red Door, the brand’s signature fragrance and iconic spa on New York’s Fifth Avenue. But the fiery shade has a historic significance with the company’s founder. When the Canadian-born Arden (pictured below in 1898) opened up shop in Manhattan she became a supporter of the Women’s Movement and in 1912 she donated red lipstick to the Suffragettes marching down Fifth Avenue to protest inequality.

This International Women’s Day Elizabeth Arden has launched the March On campaign, featuring a limited edition lipstick of its Red Door Red shade and signed by its Storyteller-in-Chief and female advocate, Reese Witherspoon. The company has pledged $1 million plus 100% of the proceeds of the lipstick to UN Women, in support of their work to advance women’s issues worldwide.

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

The March On Beautiful Color Lipstick in Red Door Red is available now for $33.50 at Shoppers Drug Mart, Hudson’s Bay and London Drugs.