Havana Club: The Spirit of Cuba

If you’ve ever visited Cuba, you know that Havana Club rum captures its exuberant spirit.

Crafted only in Cuba, Havana Club represents a long and storied legacy of authentic rum-making. The name alone is synonymous with the island’s colourful culture and its rums reflect the warmth of the Cuban people, the unforgettable vintage aesthetic of Havana and the persistent rhythm of a country that moves to a lively  soundtrack of its own.

In the true Cuban style, Havana Club rums are aromatic and flavourful but distinctively dry, making them the perfect choice for premium cocktails. In fact, these rums are the main ingredient in classic drinks like the Daiquiri, the Cuba Libre and the Mojito, all of which originated in Cuba long ago and continue to rank among the world’s most widely enjoyed cocktails today.

But, as delicious as they are, the merits of Havana Club rums aren’t restricted to Mojitos. With the modern cocktail renaissance, bartenders and mixologists are showcasing rum’s versatility by updating timeless favourites and crafting signature drinks with quality brands like Havana Club.

While Havana Club 3 Year Old white rum is excellent for citrusy cocktails and simple mixed drinks, the intricacies of Havana Club 7 Year Old dark rum shine in spirit-forward cocktails like the Old Fashioned and the Manhattan, upending the weathered debate: Bourbon or Rye?

Traditionally, extra-aged rums like Havana Club 7 Year Old were reserved for the personal enjoyment of Cuba’s Maestro Roneros, or Rum Masters, who would clink copas and discuss the finer points of their craft in humid, low-lit rum warehouses at the end of a long day. These excellent old Cuban rums finally made it into the glasses of rum lovers around the world when Senior Master Rum-Maker, Don Jose Navarro, decided that they were too good not to share.

Though 7 years old is the age stated boldly on the label, that number refers only to the youngest spirit in the finished blend. Rums aged 10 years or older are routinely added for body and finesse and to ensure that the rums are consistently excellent year after year.

Havana Club 7 Year Old swirls brilliant amber in the glass, releasing a dynamic spectrum of aromatics like dark chocolate, coffee and vanilla to tropical fruit, cedar wood, sweet tobacco and spice. The balance exhibited in this rum is astonishing, especially for the price. Defined flavours of caramelized sugar cane, cocoa, vanilla and chestnut, caramelized pineapple, integrated oak and rich baking spices. The finish is long, smooth and pleasantly dry, making each sip enjoyable.

To best appreciate its complexities, Havana Club 7 Year Old should be enjoyed neat, on the rocks or in simple classic cocktails like the Old Fashioned. Why not mix one at home and see for yourself?

Havana Club Old Fashioned

Ingredients:

2 oz Havana Club 7 Year Old Rum

1 dash Angostura Bitters

1 dash of Orange Bitters

1 tsp. of Honey

Method:

Stir ingredients well, over ice in a mixing glass, then strain into a chilled rocks glass. Garnish with a twist of orange.

Win a Trip to Havana

Follow @HavanaClubCA on Instagram for the chance to win* a trip to Havana for a firsthand experience. Simply post a photo featuring Havana Club 7 Year Old, use #Havana7 and tag @HavanaClubCA. *Must be legal drinking age. No purchase Necessary. Contest runs until December 31st, 2015 at 11:59 EST. Visit havana-club7.com/contest-rules/ for full rules.

Please enjoy our products responsibly.

http://havana-club.com/en/cuban-rum/anejo-7-anos