Indigo springs its new Kobo eReader

Kobo, the e-reading service backed by Indigo, is ready to launch its own device. Already praised by techie reviews for its easy to use interface, the service looks to expand its following with its sleek new eReader.

And though a very affordable $149, it doesn't skimp on quality. It allows the reader to customize font style and size, uses e-ink technology and has a glare free screen, so it reads like print on paper. The navigation and control buttons are intuitive, and at only 221 grams, with a quilted back, it is comfortable to hold. Pre-loaded with 100 free ebooks you can start using it right out of the box, but can easily add titles by hooking it up to your desktop or syncing with select smartphones.

You can preorder now on or pick one up in store in early May. For those not ready to invest in a gadget solely dedicated for reading, the Kobo application can be used on iPhone, BlackBerry, Android, Palm Pre, and desktops. Download it at

Want to know more? Follow our Books editor, Athena McKenzie, on when she test drives the Kobo eReader all next week.

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