A new wave of YouTubers are upping the ante, offering slick video tutorials for a mature audience.
When you hear the term "beauty vlogger" it likely conjures visions of teenage girls broadcasting from their bedrooms and overdrawing their lips to look like Kylie Jenner.
But a new wave of YouTubers are upping the ante, offering serious makeup artistry cred along with slickly produced video tutorials that appeal to a more sophisticated and mature audience.
The new guard of 30- and 40-something beauty gurus eschew shock-value makeovers and fly-by-night beauty trends, and instead focus on the timeless elegance of classic beauty icons and easy, wearable, less-is-more makeup looks. Here, we feature the heavyweight makeup artists taking YouTube by storm, one makeup tutorial at a time.
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