From Jimmy To Jane: Trojan’s Newest Condom For Women

With an increase in sexually transmitted diseases among boomers, Trojan is hoping to push a little gender parity with their new condom, specifically designed for woman.

A report released in 2012 had bad news for boomers and beyond: sexually transmitted infection rates among 50- to 90-year-olds in Canada, the U.S. and the U.K. had doubled over the previous decade. And according to the same report, post-menopausal changes to the vagina, such as decreased lubrication, can make it more vulnerable to the entry of pathogens that cause infection.

Time to talk precaution. Like a peacock spreads his feathers to attract peahens, Trojan is making a play for the ladies with its new XOXO by Trojan ($14). Sounds like the latest scent from a French fragrance house–and it’s packaged to look like it, too.

But inside the reusable and deliberately pretty lilac box are 10 thin, “softouch” latex condoms–each wrapped to look like a makeup wipe (above inset)–featuring luxurious-feeling, aloe-infused lubricant. Also included is a discrete travel pouch to pack one or two condoms to go. It’s a far cry from a box of Magnums and the hyper-masculine assortment that dominate those shelves.