Barbie Will Debut In Hudson’s Bay Stripes This Fall
Hudson’s Bay Company teams with toy manufacturers Mattel to create exclusive new Barbie.
Barbie’s been given a Canadian twist.
This fall, Hudson’s Bay will unveil their limited-edition Barbie dressed—naturally—in the company’s iconic stripes.
Dressed in an HBC striped coat and matching pencil skirt, Barbie takes on the fashion world with her black turtleneck, knit toque, classic ankle boots, oversized glasses and a purse. Added bonus: she comes with an adorable pet poodle, Hudson, who is also dressed to impress in a multi-striped dog coat.
“Our vision was to imbue our doll with an independent, creative spirit—a spirit that resonates not only with Barbie but with our brand as well,” says Hilary Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “This Barbie lives by a code defined by her personal mantra: be an on the go free thinker; be kind, be brave; strive to be better; and always seek adventure.”
“We are thrilled to have worked with the Hudson’s Bay Company in creating this stylish doll, capturing their signature stripes look, and growing Barbie’s wardrobe,” says Akram Sharkawy, Brand Communication Marketing Manager at Mattel Canada.
Packaged in a collectible black and gold box, the Hudson’s Bay Company Collection Barbie will retail for $59.99 and is available across Canada and online at thebay.com on October 5, 2016.