Hollywood Gets Zoomerfied

The Hollywood Reporter has jumped on the “older is better” Zoomer bandwagon with its new covers that celebrate Hollywood legends. Three different covers, Halle Berry and Sidney Poitier on one, Betty White, Ed Asner, Debbie Reynolds and others on the second, and James Earl Jones, Angela Landsbury et all round out the third, serve up familiar faces to its readers. The magazine recently received a major makeover with the arrival of its new editor Janice Lin (she had steered US Weekly to great heights), and this type of newsstand-friendly imagery will be sure to keep THR ahead of its major competition, Variety.