It’s official! After 28 years together, rocker Gene Simmons and his long-time love Shannon Tweed have tied the knot. The ceremony took place last Saturday in the late afternoon on the lawns of the Beverly Hills Hotel. The bride wore an ivory Priscilla of Boston gownbut changed twice throughout the evening. The couple wrote their own vows and exchanged them in front of 400 guests including Simmons’ Kiss band mates. Quite fittingly, their first dance was to Etta James At Last performed by their daughter Sophie. The entire wedding will be featured on the couple’s reality show Gene Simmons Family Jewels on Oct. 18.