The 3rd Annual Zoomer List: Canada’s Top 45 Over 45: Paul Alofs

Paul Alofs, 56, CEO of the Princess  Margaret Hospital Foundation

During his nine years at PMHF – Alofs has brought 25 years of corporate experience – he helped raise $550 million. He’s now spearheading a new campaign to raise $1 billion for research into personalized cancer treatments. His book, Passion Capital, shares his observations on how institutions can harness workers’ energy and intensity. “Passion Capital is a brand new asset class and a new way to think about success. Passion Capital is the energy plus intensity plus sustainability that people of all ages generate when they learn how to ‘put their passion to work.’ ”