Queen Elizabeth’s royal reign inspired mints
Britain’s Queen Elizabeth II has been honoured by Benedicks with new limited edition ‘Elizabethan Mints’.
The monarch reached the milestone as the longest-serving royal on Wednesday (09.09.15) and now the food company has launched the after dinner mint to mark the occasion.
Storck UK Sales Director Andy Mutton commented: “We are really excited to be introducing a limited edition Bendicks mint to celebrate such a great year for the Royal Family. After the birth of Princess Charlotte of Cambridge and the 25th anniversary of the Queen Elizabeth Scholarship Trust, there are still many celebrations to come which will be supported with the launch of our Elizabethan Mints.
“The limited edition variant is also a perfect Christmas gift for any Royalist or the most discerning of chocolate connoisseurs as well as those celebrating special events themselves.”
The sales personnel believes with the royal attachment it will increase “interest” in their after dinner mints.
He added: “Bendicks is the number one premium after dinner mint and with the introduction of the Elizabethan Mints, we are confident that our new launch will create heightened interest in the after dinner mint sector and drive category value.”