Canadian Media Star Sangita Patel is Newest Spokesperson for COVERGIRL

International beauty brand, COVERGIRL, has added Canadian television personality Sangita Patel to it’s roster of faces. At 40 and a woman of colour, Patel joins a list of the cosmetic giants push into diversity that includes 70-year-old Maye Musk, cookbook author and tv host Ayesha Curry, and actress and producer Issa Rae.

Patel – who is currently the host of HGTV’s Home to Win and also appears on Entertainment Tonight Canada – will be one of the spokesperson of the new Simply Ageless campaign, which also features  Musk, and aims to celebrate women of all ages with the message that women should be proud to share their age with the world, no matter the number.

“It’s the big 40 and I’m kicking it off by joining the COVERGIRL family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard,” says Patel. “True beauty is loving yourself, at any age.”

The collection includes the Simply Ageless 3-in-1 Liquid Foundation, Simply Ageless Instant Wrinkle Defying Foundation, and the new Simply Ageless Instant Fix Advanced Concealer. All of the products in the collection now feature a hyaluronic complex and vitamin C to hydrate the skin and improve tone over time.

COVERGIRL’s Simply Ageless Collection is available in stores now.