Hearing Campaign Spotlights Hearing Awareness Month

This image is no longer available


As large proportions of the population reach retirement age, the incidence of hearing loss will only increase, contributing to an escalating issue. May has been named Hearing Awareness Month to elevate concerns around the many impacts of hearing loss and to raise awareness around the importance of maintaining proper hearing health. Efforts to raise hearing awareness are already underway in Canada by The National Campaign for Better Hearing, an initiative established with three simple goals: inform and educate Canadians about hearing health and the dangers of untreated hearing loss, provide free hearing screening to every Canadian over the age of 60, and to make hearing aids accessible to Canadians who otherwise could not afford them.

“The Campaign for Better Hearing allows us to be involved in our communities on an even larger scale,” says audiologist Mike Curry, Director of Operations for ListenUP! Canada, HearingLife Canada and National Affiliated Partner clinics that support the campaign. “Hearing loss affects one in five Canadians and can often result in a multitude of negative economic, social and emotional impacts – these not only take a significant toll on the individual, but on the health system, overall.”

Established in 2014, the National Campaign for Better Hearing provides proper hearing assessments to all Canadians over the age of 60 for free, and gives back in local communities by making a donation for every test conducted. Proceeds raised from each assessment go to providing hearing aids to those who cannot afford them. To date, the campaign has raised over $400,000—the result of performing over 126,750 hearing tests – 93 Canadians from coast-to-coast have received new hearing aids from the initiative and the numbers continue to grow.

“I speak with clients every day and understand the many challenges those with hearing loss face,” says Jillian Price, Chief Audiologist for ListenUP! Canada, HearingLife Canada and National Affiliated Partners. “The impact of hearing loss far exceeds the condition itself, patients who have not sought evaluation and treatment and have unmanaged hearing issues often become socially withdrawn and isolated, leading to depression and anxiety. This impacts not only the patients, but everyone around them. I feel so privileged to see the faces of our clients who receive new hearing aids from the campaign and they are finally able to hear properly – it truly is the best part of my job.”

According to Statistics Canada, more than one million adults across the country reported having a hearing-related disability, more than 50 per cent greater than the number of people reporting problems with their eyesight. Aging is the most common cause of hearing loss and strategies designed to improve the hearing health of Canadians are critical, to manage this rising epidemic.

Price adds, “ninety per cent of people with hearing loss can improve communication using a properly fitted hearing aid, counseling or environmental changes. The slogan of the Campaign for Better Hearing is Test Your Ears at 60 Years because, while early detection may not prevent hearing loss, it can help reduce some of its effects and resolve existing issues.”

More than 200 local clinics are participating in the nation-wide campaign and all have committed to donating $4.00 for every test, in order to provide hearing aids to those who cannot afford them. While the Campaign is targeting Canadians ages 60 and over, ListenUp! Canada, HearingLife Canada, and its National Affiliated Partners will provide a free baseline-hearing screening to any adult, 18 or over – no referrals are required. The free screening and consultation can be completed in only 60 minutes. Visit CampaignForBetterHearing.org or call 1-888-202-0968 to schedule your free test.

CARP members save additional 10% off the regular price or limited-time promotional price of select hearing aids sold at HearingLife Canada, ListenUP! Canada and our National affiliated partners, proud sponsors of the Campaign for Better Hearing, and earn up to 2,000 AIR MILES® reward miles with their purchase!