Campaign for Better Hearing Spotlights Senior’s Month

This image is no longer available


June is Senior’s Month, and the theme this year is “Living Your Best Life.” For most Canadians, our favourite tune, our loved ones’ voices and many of the other sounds that bring us joy make our lives more fulfilling, rewarding and enjoyable. Unfortunately for 47% of Canadians over the age of 60, some level of hearing loss has deprived them of the ability to fully appreciate the world around them. In fact, hearing loss has been linked to social isolation, depression and a variety of medical conditions that only get worse with time – if not addressed. With the senior population now outnumbering those aged 14 and under, based on data from the 2016 census, hearing loss is becoming more prevalent than ever; the need for hearing health awareness is likely growing with it.

That is why the National Campaign for Better Hearing is encouraging everyone over the age of 60 to get their hearing tested annually. A baseline hearing test can identify hearing loss well before it has severely impacted your life. Seniors who do not think they have hearing loss should still get tested. Even if your hearing is normal, a follow up test can show the unique progression of your hearing overtime when compared to your baseline hearing test.

Think about how important your hearing is and all the sounds that cannot be heard simply by increasing the volume. You may find yourself compensating for your hearing loss by turning the television volume up, asking others to speak louder, or by tilting your head towards the sound you are trying to hear. However, you cannot tell the birds to change their pitch, or insist a secret be spoken aloud. Plus, many seniors find it a daunting task to navigate through social settings by constantly asking others to repeat themselves. Living your best life is a subjective experience, but few would describe a hard of hearing situation as ideal.

Take control of your hearing health this Senior’s Month and get your hearing tested. If you know someone who can benefit from this, pass the message on. Those who have had their hearing tested and treated have reported significant improvements in their personal and professional relationships as well as their quality of life. Imagine not being able to hear your morning alarm, the fire alarm, even oncoming traffic. Not only does clear hearing improve the quality of our lives, it also keeps us safe and alert.

When you book a hearing test through the Campaign for Better Hearing, $4.00 is donated towards the campaign’s Give-back program which awards hearing aids to those who need them, but cannot afford them. Visit or call
1-888-753-6584 to schedule your free hearing test today!

CARP members save additional 10% off the regular price or limited-time promotional price of select hearing aids sold at HearingLife Canada, ListenUP! Canada and our National affiliated partners, proud sponsors of the Campaign for Better Hearing, and earn up to 2,000 AIR MILES® reward miles with their purchase!