Beyond the Tape Measure: A Guide to Perfect Bra Fit and Comfort

Linea Intima is a luxury lingerie retailer with more than 26 years of expertise. Visit one of our three brick-and-mortar locations across the GTA, or shop with us online at

Our company headquarters and ecommerce shop is located behind our chicly intimate boutique in an upscale street-front shopping area on Avenue Road.

Our Flagship store is located in Bayview Village Shopping Center, which is considered to be one of Toronto’s most prestigious shopping centers.

Our third store is located in a quaint historic building in the heart of downtown Oakville on the Lakeshore, which combines boudoir-inspired style with vintage heritage architecture.

Why is bra fitting important? 

All too often we hear the same question asked “Why can’t I wait to take off my bra at the end of the day?” Customers are telling us they can’t wait for the weekend to allow themselves the freedom of not wearing a bra. They have a love-hate relationship with their bras. With a little help and a properly fitted bra – this doesn’t have to be the case. 

Little story from a long-time customer of Linea Intima that will last the test of time from generation to generation.

Customer review: 

I always thought I was a size 36B since I was eighteen, some years ago.

I had noticed my friend Mary was looking very well put together lately, so I asked her what she had been doing differently. She told me that she had just been fitted for a bra for the first time at the Bayview Village location, and that it had changed her life.

My curiosity was piqued, so I decided to book an appointment and visit Linea Intima at the Bayview Village location at the advice of my good friend Mary.

The store was beautiful. I felt like I was in a boutique in Paris, just larger. The lady that welcomed me was very pleasant. She showed me around, took me to the fitting area which was very intimate and quiet. She explained to me about different styles of bras, she measured me, and asked about my needs and
worked to find a bra that fit my lifestyle. She brought me a bra, asked me not to look at the size, to put it on; bend and jiggle; put on my T-shirt and then look in the mirror. I could not believe my eyes and then I could not believe my ears – the bra I was given was size 36D. It fit me beautifully, was so comfortable, and
best of all – I looked fantastic! I was sold on the spot!

I learned about having a bra wardrobe (different bras for different tasks and moods), and about colours (did you know that a certain red does not show under white? So forget about beige and go vavavoom!)

That day, I found the brand for me “PrimaDonna”.

Linea Intima is committed to offering top-quality lingerie and focuses on proper bra fittings by experienced and professional bra-fitters. With our long-standing partnership with PrimaDonna and Marie Jo we have made the above customer experience a normal occurrence. 

With over 100 years of experience, the famous Belgian lingerie brands offer our customers a wide selection of bras for every occasion and for every shape. Their staple styles and seasonal fashions have earned them a luxury status for always paying attention to detail that enhances fit, comfort, and style.

Experience the difference a Linea Intima bra-fitting can make at one of our three locations. Enjoy the benefits of a discreet and personalized, professional bra-fitting with outstanding customer service – or visit our website to see videos on how to take your own measurements.

Our online service has a reputation for excellent customer assistance, so you can trust that your online shopping journey will be guided by ecommerce specialists who are ready to help with sizing, fit, and any questions you may have. So, whether you’re looking for the perfect PrimaDonna bra, browsing Marie Jo‘s lingerie set, or searching for everyday necessities – online shopping is your gateway to convenience, selection, and quality – all just a click away

Linea Intima, PrimaDonna, and Marie Jo are committed and working together to make you feel empowered and beautiful. 

Every curve deserves PrimaDonna or Marie Jo!

Locations | Contact us | Facebook | Twitter | TikTok | Instagram | YouTube