New Grant Program Delivers Free Alzheimer’s Care

This image is no longer available


When Canadian actor and comedian Seth Rogen married actress Lauren Miller, he also married Alzheimer’s disease. Lauren’s mother was diagnosed with the condition a few years ago, at age 55. Rogen quickly learned what a toll Alzheimer’s can take on both the person suffering memory loss and the family caregivers. As he once told CNN, “I think until you see it firsthand, it’s kind of hard to conceive of how brutal it is. Until I saw it, you just don’t get kind of how heartbreaking it can be.”

Because of their very personal experience with Alzheimer’s, Rogen and Miller created a movement called Hilarity for Charity®. The movement aims to increase awareness of Alzheimer’s and raise funds to benefit the Alzheimer’s Association.

Hilarity for Charity has also partnered with Home Instead Senior Care to deliver in-home Alzheimer’s care at no cost to families caring for a loved one with Alzheimer’s or other dementias through the Alzheimer’s and Dementia Care Relief Grant Program. Locally owned Home Instead Senior Care franchises across the U.S. and Canada have also pledged more than 37,000 hours of in-home care services, valued at $740,000 to supplement the monetary funding provided by Hilarity for Charity for this program.

The Alzheimer’s and Dementia Care Relief Grant Program delivers much-needed help to families throughout the U.S. and Canada. All you have to do to be considered for a grant is fill out a grant application to be considered for a grant.

The grant program includes a free home care consultation so you can learn more about how these services can benefit your loved one (and you, as a family caregiver!). Alzheimer’s care services funded through the grant program will be delivered by highly skilled CAREGivers who are specially trained in Alzheimer’s and dementia care.

Here are a few of the many ways professional in-home Alzheimer’s care can benefit your loved one:

  • Allows the senior to remain safe and calm at home
  • Encourages engagement
  • Provides nutritious meals
  • Creates social interaction
  • Provides mind-stimulating activities
  • Manages changing behaviors
  • Honors who the senior was earlier in life
  • Supports the family


The Alzheimer’s care grants make it possible for you to get some time for yourself to recharge your caregiving battery while enjoying the peace-of-mind that comes from knowing your loved one is receiving top-notch care.

You do not need to demonstrate financial need to apply for an Alzheimer’s care grant. Hilarity for Charity and Home Instead Senior Care want to bring complimentary high-quality in-home care to as many people as possible. Anyone caring for a loved one with Alzheimer’s is eligible to apply. Apply to receive an Alzheimer’s care grant today.

Alzheimer’s is the opposite of funny. But receiving free Alzheimer’s care may help put a smile back on your face.