The Zoomer Report: Charity Intelligence

Do you donate money to cancer charities? If you do, here’s some important information from Charity Intelligence Canada, a non-profit that analyzes charities. It found that some of the deadliest cancers in Canada are underfunded relative to their toll in lives taken. Pancreatic cancer, which I had, is at the top of the list. It kills 3900 people a year in this country – the five-year-survival rate is only 6%, but it gets less than 1% of research funds, and a tiny fraction of charitable donations. Stomach, Lung and Colorectal cancers also get just a small sliver of that money.

By contrast, breast cancer gets more than half the funds. Its 89-per-cent five-year survival rate is a success story built on a survivor network that mobilizes funds for research, screening and treatment.

Charity Intelligence believes people should think strategically about their donations. It says that donors can make the biggest difference in transforming outcomes for cancer patients by giving money to those underfunded cancers – again pancreatic, stomach lung and colorectal cancer.

Photo ©iStockphoto.com/ dra_schwartz

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Libby ZnaimerAbout The Zoomer Report

Libby Znaimer, a prominent Canadian journalist specializing in business, politics, and lifestyle issues, is producer and host of The Zoomer Report, a special feature on topics of interest to baby boomers and the 50+. It covers everything from health and wealth to leisure and volunteerism, from the special vantage point of the generation that has changed society in its wake.

Ms. Znaimer is also Vice-President of News and Information for Classical 96.3FM and AM740. Her first book, “In Cancerland – Living Well Is The Best Revenge” – was published in October 2007 by Key Porter.

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