DAILY FIX: The Etta Shoe

Jenna Lyons, Creative director of eclectic yet preppy J.Crew for 22 years, takes us behind the scenes of J.Crew shoe designs to show us where the magic happens (in Italy!). The shoe must never be underestimated as Lyons explains, “There’s a sense of sparkle in a shoe […] shoes are like fairies, that sort of magical piece that finishes everything.” We couldn’t agree more. Watch the clip to see the creative process behind J.Crew’s statement shoes. Warning: shoe envy may occur.