Über Cougar: A New Take on Cosmetic Advertising

In the beauty world of anti-aging face creams and moisturizers, most cosmetics companies would be apt to tout the science, technology or ‘miracle’ ingredients behind their products.

But for the U.K. beauty brand, Über, they are taking an irreverent and delightfully naughty approach to shelling the products to a demographic concerned with showing the signs of aging.

Their short film called, Über Cougar, shows a great grandmother with an appropriately wrinkled body but with the face of a 30-something year old, in bed with a young man, after what looks like a debauched night.

It’s a hilarious spoof on the wonders of miracle creams and is certainly getting the new company noticed across the pond.