DAILY FIX: WonderBra

Before Victoria’s Secret and their angels, a Canadian lingerie company by the name of Canadelle was inventing ways to enhance women’s bustlines.

In 1963, Canadian designer Louise Poirier, working for the company, came up with the WonderBra – Push Up Plunge Bra – an engineering feat of 54 design elements that lift, supported and filled out women’s chests.

Today, Wonderbra continues to design and test bras in their Montreal-based head offices.

Who knew women had Montreal to thank for helping them out in the bust department?