DAILY FIX: WonderBra
Before Victoria’s Secret and their angels, a Canadian lingerie company by the name of Canadelle was inventing ways to enhance women’s bustlines.
In 1963, Canadian designer Louise Poirier, working for the company, came up with the WonderBra – Push Up Plunge Bra – an engineering feat of 54 design elements that lift, supported and filled out women’s chests.
Today, Wonderbra continues to design and test bras in their Montreal-based head offices.
Who knew women had Montreal to thank for helping them out in the bust department?