EZ Beauty: 68-Year-Old Charlotte Rampling Becomes New Face of NARS

They’re called “advanced” models now (see: 62-year-old Jacky O’Shaughnessy for American Apparel as a prime example) and Charlotte Rampling is the latest to land a major campaign. The 68-year-old acting beauty known for her seductive gaze and sexually-charged movies (The Night Porter, Farewell, My Lovely) was just announced as the newest face of NARS cosmetics.

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The award-winning makeup brand is loved by legions of women devoted to its sleek packaging and pigmented products like the best-selling provocatively-named blush, Orgasm. And as NARS gears up to celebrate its 20th anniversary this September, it looked to cast someone who would be more reflective of this important milestone (instead of the newest starlet on the block).

In a statement released to WWD, Francois Nars, the man behind the brand, called Rampling a “Natural beauty that feels strong, yet relate-able.”

“Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character,” he added.

Francois Nars is known for casting both young and mature women in his ad campaigns. Clockwise from top: Nars blush in Orgasm ($33), Satin Lip Pencil in Luxembourg ($30), and Duo Eyeshadow in Marie-Galante ($39)

But, it’s important to note that the NARS brand is not afraid to cast outside of the Jennifer Lawrence demographic–in the past they’ve hired 40-something models like Stella Tennant and the grey-haired Kristen McMenamy. And, for her part, Rampling is no stranger to flaunting herself for the fashion set as seen in her 2004 campaign photos for Marc Jacobs in which the actress was featured nude, entangled in bed sheets.

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No surprise, Nars is also enamored with “The Look”–the term used by writer and actor Dirk Bogarde to describe Rampling’s trademark stare and the name of the 2011 documentary about her life.

“I remember Dirk Bogarde referencing Charlotte’s ‘fabled look’ because of the combination of her beauty and withering gaze. This is what makes her an endlessly watchable mystery.”

The campaign photos arrive this fall and will feature black and white, portrait-style photos of Rampling shot by her admirer himself: Francois Nars.

“The Look” – Charlotte Rampling in 1968