Isabella Rossellini: She’s Back
More proof that beauty companies are waking up to the fact that women want to look gorgeous at every age.
Lancôme has announced the return of Isabella Rossellini to their fold. The actress and environmental activist – and daughter of the legendary movie star Ingrid Bergman and director Roberto Rossellini – became the face of Lancôme in 1983 but was dropped once she reached 40.
Now at 63 she is back, as is her own fierce brand of ageless beauty – always an iconoclast, as seen through her choice of roles, think Blue Velvet, Green Porno or her recent turn as a financial investor in Joy, as well as off-screen activism as a National Ambassador for the U.S. Fund for UNICEF and her wildlife conservation efforts.
It’s fitting then, that she join the growing (and welcome) trend of older women in beauty and fashion advertising – Joan Didion for Celine and Susan Sarandon for L’Oreal to name but two.
According to a statement by Lancôme, “Isabella Rossellini is for Lancôme a keenly intelligent, accomplished woman, who at every stage of her life has made time her best ally, and happiness and wellbeing her greatest strengths.”
We couldn’t agree more.