Even Boomers Will Love The Kenzo X H&M Collection
Kenzo is the latest designer collaboration to be launched by H&M and the limited edition collection – on sale worldwide in select H&M stores today (Nov. 3, 2016) – features wildly clashing prints and pattern dripping in acid colours.
But before you dismiss it as clothing aimed at the young and groovy, take a closer look at some of the eye-popping items. As joyfully exuberant as the mash-up of patterns, prints and colours might seem – the actual silhouettes of the garments are rather classic and lady-like. And depending on how you style it, (we suggest wearing just one piece at a time) one might say, this is a designer collaboration from H&M that would fit right in the wardrobe of the Zoomer-aged individual, whose sartorial spirit includes a penchant for a statement-making garment.
And it would appear that the Swedish retailer and the design duo behind the Kenzo label, Humberto Leon and Carol Lim, was also feeling this colourful collection could transcend age.
The campaign for Kenzo x H&M features an array of personalities from fashion, music, arts and activism and includes the 61-year-old model/entrepreneur/philanthropist and wife of the late David Bowie, Iman. There is also actress Chloe Sevigny, 41, and composer and musician Ryuichi Sakamoto, 64. Even the photographer behind the campaign is of a certain vintage; the legendary art director, Jean-Paul Goude, 75. The ads mimics the slice-and-dice style of some of his most iconic images, notably, early album covers for Grace Jones.
Ann-Sofie Johansson, H&M’s head of design, explained in an interview the reasons behind the decidedly diverse cast. “We wanted to feature talents whose personal style is more than just their looks, who stand for something and have a message and come from different places from all over the world.”
Dress, $299, at select H&M stores across Canada and online at h&m.com
Silk blouse, $99, at select H&M stores and online at h&m.com
Blouse, $79.99, at select H&M stores and online at h&m.com
Silk top, $79.99, at select H&M stores and online at h&m.com
Kimono style coat, $349, at select H&M stores and online at h&m.com
Coat, $249, at select H&M stores and online at h&m.com
Leather gloves, $99, at select H&M stores and online at h&m.com