Help Save The Arctic With This Vivienne Westwood T-shirt
Just two days before Earth Day back in April, a colossal iceberg—an estimated 50 feet taller than the fatal one the Titanic encountered—floated along the east coast of Canada. The small fishing village of Ferryland, Newfoundland and Labrador, suddenly became a hot spot as tourists flocked to see the 10,000 year old iceberg looming just off the coastline.
Even more disturbing are reports that a record number of icebergs this year have already passed through that particular area off the coast of Canada, known as “Iceberg Alley.” These ice masses originate from Greenland glaciers.
Yet there remains a cacophony of dispute on whether climate change is really occurring.
British designer Dame Vivienne Westwood, 76, has always been an outspoken and dedicated activist for various causes through out her career. Back in 2015, she launched an Arctic campaign and got almost 60 celebrities to wear and be photographed in a special t-shirt she designed to raise awareness and funds for the melting Arctic.
This past Earth Day, the Quebec-based department store Simons paired up with Westwood (they have been stocking her collections for years) to reissue the Arctic t-shirt. Made of organic and unbleached cotton by a cooperative in Peru, the shirts are then printed in the UK.
The Canadian retailer also enlisted one of the designer’s Canadian friends to help launch the t-shirt in the Vancouver store recently during the city’s Eco Fashion Week. Actress, activist and Baywatch icon, Pamela Anderson is one of Westwood’s pals and has modelled in her runway show and starred in several of her print campaigns, the most recent being the ads for the spring 2017 collection.
The Arctic t-shirts are available online at Simons.ca and Simons stores across Canada. Retailing for $100, the retailer will donate all profits from the t-shirt sale to Greenpeace.