The Summer of ’69 & The Enduring Fashions of Woodstock
All photos courtesy of Getty Images.
Forty-nine years after Woodstock, the fashion statements made by concert-goers continues to endure.
It seems the more things change, the more everything stays the same. And, when it comes to fashion, this adage seems apt.
Take, for instance, 1969’s legendary Woodstock Festival. August 2018 marks the 49th anniversary of the epic music event and various media outlets republished photos from the iconic four-day event that took place on a dairy farm in the state of New York. With more than 400,000 people in attendance — all having a wildly good time despite rain, mud, overcrowding and lack of food — the photos also chronicled what the youth of that era wore.
And surprise! Some of those fashion items, from beads to denim to floppy hats, are very much in vogue today.
The American flag continues to be a source of inspiration in fashion to this day — even Paris fashion label, Givenchy, recently sent out jeans emblazoned with stars and stripes. But as it was with this young man at Woodstock, it probably had little to do with patriotism and more because it made for a cool, graphic printed pant. Remember, Woodstock was more than just another music festival: it had a lot of youth standing up against war and convention and promoting peace and love.
This young woman, dressed in bootcut jeans, pilgrim buckle belt and slim tank top looks like she could have stepped right out of a jean ad from today. The cool look of jeans paired with a tank top continues to be popular and it exudes youth, effortless sex appeal and rock ‘n roll — all favored elements still used to market denim today.
The floppy hat, as seen on this festival-goer, continues to be a popular fashion item and can be found at both ends of the market — from a major designer label right down to Joe Fresh.
What’s a hippie without sandals? These leather and metal ring sandals, as seen on a young man laying in the field at Woodstock, has been reissued and reimagined by numerous fashion brands over the years, from Canadian cobbler Patrick Cox to Dsquared2.
Jeans seemed to be the popular outfit of choice with both men and women at Woodstock, which it not unlike today, where jeans continues to be the go-to staple. And it doesn’t look like the style has changed much based on the low-slung, dark indigo pairs worn by these visitors at Woodstock.