Fifty-Plus.Net International Inc. Announces Major Site Redesign
Toronto, January 16, 2006 – Fifty-Plus.Net International Inc., operators of 50Plus.com today launched a major enhancement to its flagship website www.50Plus.com.
The redesign includes features such as a brighter and easier to read home page, multiple feature articles in each of its main sections of Money, Health, Travel, Home & Family, a self-serve classified advertising section, enhanced shopping and discount areas, and enhanced article search. Additional features to be launched within the next few months will include an online books and merchandise.
The new site will also offer greater and more productive opportunities for advertisers, which will give them even greater access to the largest and fastest growing market segment in the country – the 50+. “The web-savvy 50+ audience is among the most desirable demographic to reach, as they have more money, more education, and more time than the average Canadian, and are using the Internet to greater advantage every day,” said David Cravit, company Executive Vice President. “The new design will be a win-win for both consumer and businesses looking to reach this market.”
The site redesign is the third sep n a number of new audience development activities that the Company has been engaged in during fiscal 2006. Andrew Shaw, Vice President Information Systems said “Other significant enhancements to the suite of applications are on the way”.
Recently the Company completed initial release of www.theSkillsMatch.ca, Canada’s first age-neutral job posting and employment search site, and the development of CARP E-Voice, a free email service that easily accesses both federal and provincial politicians and allows users to send them a personalized message.
About Fifty-Plus.Net International Inc.
Fifty-Plus.Net International Inc. owns and operates www.50Plus.com, www.CARP.ca, www.theSkillsMatch.ca and other leading Canadian web sites, providing a unique suite of content, community and commerce for people over the age of 50. Fifty-Plus.net operates the largest combined 50+ properties in Canada. Fifty-Plus.Net International Inc. trades under the symbol FPN on the Canadian Venture Exchange.
For more information, please contact:
Fifty-Plus.Net International Inc.
416-363-8748 ext 237 [email protected]
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy and accuracy of this release.