The Zoomer Report: The New Old
We’ve all heard that 40 is the new 60 — and 70 is the new 50. Our ideas and vision of aging is changing. In his book The New Old: How the Boomers Are Changing Everything… Again , David Cravit, Executive VP of ZoomerMedia, explains that the people ageing today are not behaving in any way that’s traditionally associated with old people.
He says there’s a reaction against the idea that this generation of Zoomers is the same as the generation that grew old in the 1960’s, 70’s and 80’s. They’re making plans to engage in the community and keep working.
The bottom line is that Zoomers want to stay in the game.
About The Zoomer Report
Libby Znaimer, a prominent Canadian journalist specializing in business, politics, and lifestyle issues, is producer and host of The Zoomer Report, a special feature on topics of interest to baby boomers and the 50+. It covers everything from health and wealth to leisure and volunteerism, from the special vantage point of the generation that has changed society in its wake.
Ms. Znaimer is also Vice-President of News and Information for Classical 96.3FM and AM740. Her first book, “In Cancerland – Living Well Is The Best Revenge” – was published in October 2007 by Key Porter.
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