Whoopi Goldberg Launches All-inclusive Fashion Label

Whoopi Goldberg is taking the road less travelled when it comes to her new fashion label. Rare is the celebrity clothing line that takes the all-inclusive approach.

“DUBGEE has no race, creed, age or size. It’s meant to make you feel good about how you look and feel.” So says the tagline of the Instagram account of DUBGEE, the new clothing line launched this week by the 63-year-old multi-hyphen personality.

Fashion is just the latest conquest in a lengthy list of careers which includes award-winning actress, producer, author, activist and talk show host. But Goldberg is no stranger to the fashion world. She flexed her design skills back in 2016 with a line of kitschy Christmas sweaters which sold at The Bay and other mega department stores. A regular front row fixture at New York fashion week, she’s often lauded online for her quirky but comfy attire which includes such high fashion labels as Thom Browne and Vetements.

 

 

Hers is the latest celebrity clothing line to hit the market, joining Justin Bieber’s Drew, which launched earlier this year and Rihanna’s Fenty, which debuts later this month. But unlike most celebrity-helmed brands which pursue the young and trendy, Goldberg seems to be aiming for comfort-driven and practical clothing.

The inspiration for DUBGEE came about when she was shopping for a vacation to Greece in the summer of 2017 and had no luck finding easy flowy pieces, she told the trade publication, Women’s Wear Daily. 

According to WWD, she set about to design clothing to address several issues she experienced when shopping for fashion. Clothing with details such as deeper pockets, longer shirt lengths and wider sleeves, were often difficult to find items.

Goldberg said she was particularly inspired by the fashions of the 1920s and 1930s, where the silhouettes were relaxed. “You couldn’t tell anybody’s size and everyone looked good,” she said in the interview.

The collection features casual items such as oversized sweat shirts and flowy tunics, and is sold on amazon.com while luxury retailer Neiman Marcus offers more upscale resort-looking items such as gingham dresses and caftans. Prices range from $90 to just over $400.

Consult dubgee.com for a look at the entire collection. Please see below for a selection available at neimanmarcus.com.

 

 

Plus Size Half Herringbone Striped Kimono Dress, DUBGEE by Whoopi, $420.89, neimanmarcus.com

 

Plus Size Boat-neck Cocoon Dress with pockets, DUBGEE by Whoopi, $420.89, neimanmarcus.com

Button Down High-Low Belted Cotton Tunic, $350.27, neimanmarcus.com

Plus Size Gingham Seersucker Shirt, DUBGEE by Whoopi, $293.77, neimanmarcus.com