Are you searching for a lost love?

Remember the girl you never had the nerve to ask out in high school? Or the guy in university you watched from afar? If you’re still thinking about them after all these years, you may want to invest some time in using a free service from Hallmark.

A recent survey found that 40 percent of Canadians have “pledged to make extra efforts to communicate with friends, family and old acquaintances around the millennium.” Sensing an excellent marketing opportunity, Hallmark Canada is playing cupid and helping Canadians re-connect with someone special from their past from now until February 14.

“We are encouraging all Canadians to send us the name of the person you are searching for,” says Roger Baranowski, of Hallmark Canada. “Then, if that special someone is also searching for you, Hallmark will re-unite the two of you with a heart-felt letter and information on how to re-connect.”