The changing face of banking
All of the nation’s banks are desperately trying to convince us that they are moving with the times to serve us better, and most of them are. Electronic banking, telephone banking and numerous other new services usually do make life a little easier.
ING Direct, Canada’s newest branchless bank, has gone one step further than the pack with its cafés in Toronto and Vancouver. As the bank says, lattes and loans are now being served. There is a certain irony here, of course, when a “branchless” bank sets up in a coffee shop.
As ING President Arkadi Kuhlmann says in the company’s press release, “How do you talk with (people) about saving money? Over coffee of course. And our café is serving up more than coffee – it’s a place designed to empower consumers to speak out about traditional banking, learn there are alternatives and take charge of their finances.”