The Zoomer Report: World Vision gift

What’s this? That was my reaction when I saw a gift box with a bow attached to a press release. Turns out, it was something to think about. The tag on the box posed the question: what do 8 out of 10 Canadians need for Christmas this year?

When I opened the box, the answer was there in bold letters: Nothing.

It came with a glossy gift catalog from the charity World Vision Canada. For a hundred bucks, you can buy a goat for a child in Africa – that will give up to 250 liters of milk a year. Or, their most popular offering – two hens and a rooster. These can produce 150 eggs a year, providing food, income and a growing flock. And it’s hard to go wrong with these gifts. According to Ipsos Reid, 84 per cent of us would rather have a gift given on our behalf than receive some socks or a sweater.

About The Zoomer Report

Libby Znaimer, a prominent Canadian journalist specializing in business, politics, and lifestyle issues, is producer and host of The Zoomer Report, a special feature on topics of interest to baby boomers and the 50+. It covers everything from health and wealth to leisure and volunteerism, from the special vantage point of the generation that has changed society in its wake.

Ms. Znaimer is also Vice-President of News and Information for Classical 96.3FM and AM740. Her first book, “In Cancerland – Living Well Is The Best Revenge” – was published in October 2007 by Key Porter.

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