Swimsuit Model, 56, Stars in Ad in Sports Illustrated Swimsuit Issue

Guess what! Boomer women have boobs!

Even women with gray hair have a pair!

I know that’s shocking to almost half the population — the half that never had functioning ones.

But the huge fuss about 56-year old model Nicola Griffin showing her stuff in a modified bikini in the iconic SI Swimsuit Issue is actually kind of depressing.

Sure, it’s a milestone.

Griffin is the oldest women to appear in the boobs and bums showcase since its debut in 1964.

And she looks fabulous, gray hair, wrinkles, frown and sun spots.

“People think you lose your sex appeal as you get older—but that’s a myth,” Griffin said in a statement.

“I’ve never felt sexier.”

 

What bothers me is that we still have to make this point, that it’s a revelation, a newsworthy wow!

It’s also all about marketing. Boomers are a huge lucrative market and baiting boomer women by enhancing their self-esteem is simply, brazenly savvy.

Swimsuits for All, the company featuring Griffin in its ad, is an e-tailer that specializes in sizes 10 to 34. It bills itself as “the leader in swimwear for curvy women.”

The brand’s other two ad pages will also feature curvier models who, like Griffin, embody “a shift in the traditional notions of a bikini body,” according to the company.

Still, not everyone is convinced that curvy, older women should be able to demonstrate that they have breasts.

Susan Sarandon, 69, shocked Piers Morgan, a 50-year old boomer, when she was a presenter at the Screen Actors Guild recently and dared to sport a boob-baring bra-like bustier.

Morgan accused her of being “tacky” and “flaunting her breasts for publicity.”

I cannot, try as I might, recall any young, hot sexy starlet being scolded publicly by a fellow celebrity for being tacky and flaunting her breasts for publicity.

But, hey, maybe I’m just looking at the cup as being half empty instead of half full.

After all, we are making some progress.

It was about 10 years ago when a young male colleague of mine wrote, in Canada’s largest newspaper, “I have nothing against older women. And I have nothing against sex. But, like ketchup and ice cream, I get a little queasy thinking about them together.”

Nobody noticed or remarked about it except a couple of us boomer women.