Booming In Europe
“We recognized that travel is nothing new to an independent generation that came of age roaming Europe as college students toting backpacks,” says Dirk Terpstra of the motivation behind Europe Lives Travel, a web-based B.C. tour company launched with business partner Olaf Dijkstra.
“Now, with more time on their hands, they yearn to return to the free-and-easy wander of their youth – albeit with more comfortable accommodations than a youth hostel,” he adds.
With almost 200 walking and biking trips throughout the continent, from the U.K. (including Scotland) to Croatia and, next year, Portugal, the hot spots are covered. And if the mobility issue means that travellers cannot ride a bicycle or walk, Terpstra recommends having a look at its driving itineraries.
“All our tours have an activity rating, so people know exactly what is right for them.” They advocate an element of freedom, but Terpstra points out that you’re never completely left to your own devices.
“We work with local tour companies who provide support. Our customers can use a local telephone number for any assistance, and the local staff speaks English.”
Last but certainly not least, there’s the value. “Affordable travel is definitely something of interest, even for boomers. That’s why our trips are between $900 and $1,000 on average for seven or eight days.”