Booking Online More Expensive for Mac Users
Hey, big spender….you’re probably reading this on a Mac, an iPad, or an iPhone.
If you’re reading this on a PC or Android or Blackberry device, you likely spend less online.
We’re reminded as we enter travel season that Orbitz uses that information to offer pricier hotels to Apple users.
Orbitz admitted last year that it does online profiling after finding that Mac users are 40% more likely to book 4 or 5 star hotels as compared to PC users.
That doesn’t mean Mac users pay more for the same rooms. It just means Mac users are typically more willing to pay more for better rooms and better hotels.
It’s not really shocking that Apple users are willing to pay more for goods and services. They’ve already paid more for their computers and devices — and, on average, they earn more.
The average household income for adult owners of Mac computers in 2012 in the U.S. was $98,560, compared with $74,452 for a PC owner.
IPad and iPhone users are especially big spenders, reports the Wall Street Journal: