Department stores are great as one-stop shopping destinations but navigating multiple floors and facing vast departments with endless choices can be challenging for the shopper with limited time on her hands.
To help women find all the key or must-have fashion items they need to refresh their wardrobes - without running around the entire store - Hudson's Bay rolls out a new concept this month, called, What's In Our Closet. This curated selection, essentially a list of the season's fashion hits, will be under one department and can be found in all 90 Hudson's Bay stores in Canada.
"We're making the shopping experience easier," says Suzanne Timmins, senior vice-president and fashion director at Hudson's Bay. "It's ideal for that customer who wants to look nice and with-it and wants to know what are the items or colours to buy this season to update her wardrobe."
The department has the added value of stocking several different brands of an item so the customer can try a few labels she might not be familiar with. Let's say, you're on the hunt for the perfect white shirt - one of this season's hit items - a variety of white shirts from various labels can be found in What's In Our Closet, eliminating the need to trek to several different floors to try various brands.
For spring, Timmins compiled a list of 12 key items for the department which includes the floral dress, the bomber jacket, the cropped pant and the moto leather jacket. Featuring such moderately priced brands as H Halston, Tommy Hilfiger and Karl Lagerfeld Paris, the most expensive item in the department this season is a leather moto jacket from Lord & Taylor priced at $299.
Scroll through the slide show below for a selection of this season's must-haves fashion items in the Hudson's Bay new department, What's In Our Closet.
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