We've all been there. Desperately wanting to lose those few extra pounds, or in some cases a lot of extra pounds, but no matter which diet we try we always seem to end up where we started from. It's frustrating and demoralizing and it tastes like failure.

But it doesn't have to be this way, says Dr. Yoni Freedhoff, an Ottawa-based obesity expert and the author of The Diet Fix: Why Diets Fail and How to Make Yours Work.

"If there was a quick fix we'd all be skinny," he points out. "The more permanent the weight loss needs to be the more permanent the lifestyle changes need to be." So what's preventing us from getting there?

Click through for Dr. Freedhoff's top five reasons most diets fail.

doet-painful1. We think dieting has to be painful. "The past 60 to 80 years of modern day dieting has been predicated upon the notion that dieting success is about suffering," says Dr. Freedhoff. "It suggests that people struggling with their weight don't deserve to eat like normal people or use food for comfort and celebration. Instead they're only supposed to use food for fuel and shut off the other normal uses. This doesn't work."

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