FAIRMONT INVITES GUESTS TO PAMPER THEMSELVES THIS SPRING WITH ROSE INSPIRED PACKAGES

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Fairmont Hotels & Resorts is celebrating the annual rose harvest in Grasse, France this spring with perfumery partner Le Labo Fragrances. The rose centifolia, which is the rarest rose in the world, is the primary ingredient in Fairmont’s signature amenity scent Le Labo Rose 31. The olfactory sense is among the most powerful, deeply intertwined with feelings and emotions. More than any other, the sense of smell has been scientifically linked to memory, evoking emotion for things like a past experience, a recent destination, or even a favorite meal.

Fairmont_LeLabo_250x188-1A select number of hotels created special rose inspired installations in lobbies from San Francisco to Dubai to give guests a glimpse into the magic of the harvest. Special packages are also available at select hotels throughout the month of June that feature a behind-the-scenes perfumery experience.

Scents & Senses packages start at $699 USD and are available at The Savoy, A Fairmont Managed Hotel in London, Fairmont San Francisco and The Plaza, A Fairmont Managed Hotel in New York. As part of the package, guests will gain exclusive after-hours access to one of Le Labo’s beautiful boutiques to see the art of scent creation firsthand. They will then work alongside a skilled fragrance lab technician to participle in mixing their own Rose 31 fragrance that features notes of rose absolute and rose essence, sharpened with spices, woods and musk.

These bespoke experiences also include elegant accommodations, transportation to and from the Le Labo lab, and a specially curated selection of Le Labo products, including the guest’s newly mixed Rose 31.

Fairmont_LeLabo_250x188-2Lobby installations can be experienced at Fairmont The Palm in Dubai, Fairmont San Francisco and Fairmont Copley Plaza in Boston. Click here to view a time lapse of how the lobby rose garden installation was brought to life in Dubai.

Founded in 2006, Le Labo Fragrances is a New York-based perfume house which has become iconic for its collection of hand-made perfumes and home scents available in a limited number of stores and labs around the world. As Fairmont’s signature amenities scent, Rose 31 adorns properties worldwide, connecting guests to the brand in the form of shampoo, conditioner, body lotion and shower gel, which are also available for purchase through the Fairmont Retail store.

To book one of the Scents & Senses packages, please visit http://www.fairmont.com/americas/le-labo-offer/.