Food is Comfort. So…Mangiamo! Let’s eat!

These days, we are all in need of a little comfort. Something that can feed the soul and warm the heart. Something that can evoke memories of carefree and untroubled times.

Every culture shares the same basic human connection – our connection to food and the comfort it brings us. It is the ultimate comfort. It is life. It is the ultimate wrap-around blanket that evokes emotions like nothing else.

It reminds us of friends and family around the table. It’s the clinking of plates and glasses, the sound of laughter over conversation and the unmistakable gratifying sigh that says “mmmmm….that was delicious.”

Italian cuisine embodies the notion of comfort food like no other. And while traditional Italian foods are readily available at supermarkets across the country, not all products are created to meet the standards of authenticity and safety that we might assume.

Today’s consumer is now more health-conscious and discerning about ingredients and the provenance of what they eat. And this savvy consumer needs to be reassured as to the authenticity of the label, the standards under which it was prepared and the overall quality of the product. With everything else going on in the world, no one wants to take any unnecessary chances, especially with their food. And nor should they.

Luckily, there are some things we can rely on. It’s a promise. And it comes from Northern Italy backed by centuries of artisanal tradition that has never – and will never – sacrifice quality.

Premium food products like Prosciutto di Parma, Prosciutto di San Daniele and Grana Padano cheese, all embody and deliver on this promise which allows today’s consumer to enjoy and savour a truly elevated and authentic Italian culinary experience. Each and every time.

When you choose Prosciutto di San Daniele, Grana Padano and Prosciutto di Parma, you show a passion for the Italian way of life that includes incomparably delicious natural food that’s never mass-produced or processed.

Each of these products carries the Protected Designation of Origin (PDO) seal, the European Union’s guarantee of quality, origin and authenticity, so you know they are from a specific geographical region in Italy and are created using traditional techniques that have set the standard of culinary excellence for generations.

So, go on. Treat yourself. You deserve it.

Food is comfort. And what better way to comfort yourself in these troubled times than with these outstanding Italian culinary treasures guaranteed to feed the soul and warm the heart.

Buon appetito!

Learn more about these icons of European taste at www.iconsofeuropeantaste.eu

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.