Look! It’s Canada’s newest airline
On Canada Day, it’s wheels up for Air Canada rouge, a new choice for vacation travellers.
The inaugural flight of Air Canada rouge (small “r”), Canada’s new leisure airline, which takes off on July 1st – Canada Day – marks a radical departure for the mainline Air Canada operation. Aimed at cost-conscious holiday travellers, the new brand has an easygoing vibe. The start-up crew wear stylish yet casual outfits of grey slacks with white shirts or a variety of burgundy-red tops. Designer neckwear, John Fluevog shoes and a signature fedora complete the apparel picture. (There’s a rouge style of makeup, too, which passengers may learn to re-create.)
Trained in safety procedures at Toronto and Montreal, the recruits also honed their customer service professionalism at the Disney Institute in Orlando, Fla., (after agreeing to contribute $49 a month for up to three years). But don’t expect formality – all 127 new crewmembers have even been coached to speak to travellers in a friendly, informal tone. (One hopes passengers will respond in kind. Lower crew wages contribute to this airline’s cost-effectiveness and ability to offer low-cost flights.)
The new airline partners with Air Canada Vacations, offers Aeroplan Miles and has the advantage of Air Canada’s network of connecting flights – perfect for making sure vacationers get to their dream holiday destinations. And after experiencing a friendly welcome from the rouge crew, passengers can start to de-stress, anticipating what the Air Canada rouge slogan proclaims: vacation ahead!